Marketing Innovation & Analytics Major

史蒂文斯的学生可以在改变营销人员努力参与观众的各种技术中获得实践培训。

大数据给予营销人员将无限大量的信息纳入客户的习惯和行为，社交媒体和移动通信的意思是消息可以在特定时间的特定地点瞄准特定的人。但要利用这些优势，您需要能够解释所有数据以创造可操作的策略 - 史蒂文斯的专业。在这里，您将尝试直接使用这些工具来创建和管理广告系列，并使用分析来根据受众行为调整策略。

Students who major in Marketing Innovation & Analytics graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success.

独特的史蒂文斯

The history of technology-driven innovation at Stevens gives students in the Marketing Innovation & Analytics major incredible advantages as they enter this dynamic industry. Professionals in this space must be able to use technology tools and new platforms to quickly analyze large sets of data and pivot based on the findings. The wealth of technology available to Stevens students in class prepares future analysts and content strategists to think creatively about ways to leverage these tools to take advantage of emerging market opportunities. Additionally, 史蒂文斯 faculty are recognized experts in areas like social network analytics, virtual behavior and digital marketing strategy, ensuring courses prioritize the cutting-edge skills most sought by employers.